Strategic planning for public relations updated summer 2011 as a supplement to professor ron smiths textbooks strategic planning for public relations and becoming a public relations writer routledge taylor and francis here is an overview of the four phase nine step planning process presented in the textbook strategic planning for public relations . Strategic planning for public relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns it is a text intended for those serious about entering the rapidly changing professions of public relations and strategic communication. At their heart all public relations campaigns are about planning and strategy after all without a good strategy it would be impossible for a pr expert to ensure that they were having the right . Strategic planning for public relations offers a model that is meant to be both logical and easy to follow the steps are grouped into four phases that are both descriptive and accurate but their names dont lend themselves to an acronym so without a great deal of fanfare this model is called simply the nine steps of strategic public . 91 constructing the strategic plan for a public relations campaign this process is primarily composed of four steps using research to define the problem or situation developing objectives and strategies that address the situation implementing the strategies and then measuring the results of the public relations efforts
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