This item passions within reason the strategic role of the emotions set up a giveaway customers who viewed this item also viewed page 1 of 1 start over page 1 of 1 this shopping feature will continue to load items in order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading. The idea rests on a simple paradox namely that in many situations the conscious pursuit of self interest is incompatible with its attainment we are all comfortable with the notion that someone who strives to be spontaneous can never succeed so too on brief reflection will it become apparent . Find helpful customer reviews and review ratings for passions within reason the strategic role of the emotions at amazoncom read honest and unbiased product reviews from our users. The me generation has justified itself by appealing to social scientists who see selfishness as the only rational basis for action but what are we to make of selfless acts in business personal life even politics in this provocative book robert frank shows us that looking out for number one may require that we look out for others too. Passions within reason the strategic role ofthe emotions reviewed by eric w noreen university of washington in this book robert h frank who is a professor of economics at cornell university persuasively argues that passions or emotions play a strategically important role in human affairs
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