Martin lindstroms author of buyology truth and lies about why we buy main objective is how neuromarketing will change marketing strategies in the future and help us understand the science behind why we buy in relation to the goal of marketers. Martin lindstrom born 1970 is the author of the bestseller buyology truth and lies about why we buy doubleday business division of random house lindstrom is also a public speaker and the founder of a number of organizations including buyology inc prior to founding his consultancy lindstrom was working as an advertising agency . 3 thoughts on buyology truth and lies about why we buy buyology book summary himanshu yaduvansi september 22 2017 at 636 pm i am going to purchase. Superstition rituals and why we buy are linked together in buyology along with the truth about personal rituals with products and why we buy them are secretly linkedsubliminal messaging has even been shown to influence how much we are willing to pay for a product. But why do that when you can just read buyology what i liked about buyology i have always always always been interested in the psychology of choice and buyer behavior and this book explains the science and surprise behind how we react to familiar ads
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